5 Reasons Why the Rubik's Cube is Still Popular

A Blog by Justin Ponti

The Rubik's Cube, a puzzle that has captivated generations, needs little introduction. Its colourful, cuboid facade has become an iconic symbol of both frustration and triumph. What's remarkable about the Rubik's Cube is not just its inception in the 1970s but its ability to stand the test of time, remaining as popular today as ever before.

In this blog, we'll dive into the enduring appeal of the Rubik's Cube and explore the five key reasons behind its unwavering popularity. From its classic, universal appeal to the cognitive benefits it offers, there's much to discover about this timeless puzzle.

5. The Art of Mastering the Cube


Solving the
Rubik's Cube is a skill that unfolds like an epic adventure. It involves problem-solving, teaching patience, persistence, algorithmic thinking, and critical analysis. The cube's algorithms challenge us to adapt and think critically while providing a foundation for algorithmic thinking, which extends beyond cubing.

4. A Colourful Delight for All4. A Colourful Delight for All

Beyond its reputation as a brain-teasing puzzle, the Rubik's Cube serves as an enchanting visual spectacle. Its vibrant, contrasting colours are a testament to its timeless appeal. Whether displayed on a shelf, as part of a room's decor, or in the hands of a seasoned cuber, the Rubik's Cube adds an artistic touch to any setting. Its intricate patterns, created as the cube is twisted and turned, capture attention and spark conversations.

3. Ever-Evolving Solving Strategies

Cubing enthusiasts are relentless in their pursuit of faster solve times and innovative techniques. Whether it's the discovery of new algorithms or more efficient solving methods, the Rubik's Cube community is a hotbed of creativity and ingenuity. As each solver unveils a new approach or algorithm, it adds another layer of intrigue to the puzzle, making it a never-ending challenge even for seasoned solvers.

2. The Thriving World of Competitive Cubing

Speedcubing competitions have become a global phenomenon, attracting participants of all ages and skill levels. In these showdowns, records are shattered with lightning-fast “solves” that leave spectators in awe. Competitors master advanced solving techniques and race against time to achieve the fastest “solve” possible. It's a testament to the Rubik's Cube's enduring allure that it has evolved from a solitary challenge into a thrilling competitive sport.

1. The Ultimate Party Trick

Imagine this: you're at a gathering, and the conversation is flowing. But wait, it's starting to feel a bit dull. That's when you pull out your Rubik's Cube. Suddenly, all eyes are on you. As you deftly twist and turn the colourful cube, you're not just solving it; you're creating a buzz of excitement. It's like social magic, instantly transforming you into the life of the party. The cube becomes a conversation starter, drawing people in with its mesmerising colours and your impressive skills. It's not just about puzzling; it's about leaving a lasting impression, turning any gathering into an unforgettable moment of fun and amazement.

Embrace the Cube With Hobbyco


As we unravel the mystique behind the Rubik's Cube, it becomes clear why this iconic puzzle has endured through generations. Its ever-changing challenge, evolving solving strategies, vibrant aesthetics, and role as the ultimate party trick make it an extraordinary phenomenon. But it doesn't end here.

If you're as fascinated by the Rubik's Cube as we are, Hobbyco has an array of Rubik's products available both in-store and online. Whether you're a seasoned speedcuber looking for the latest cube innovations or someone who simply wants to experience the aesthetic charm of this iconic puzzle, Hobbyco has something to offer. 

Join us in celebrating the Rubik's Cube, a remarkable creation that continues to bring joy and fascination to people of all ages. Explore our selection and embark on your own Rubik's Cube journey today!